Working with founders as a fractional partner on product experience, taking the brand to market, and building the first enterprise partnerships.
I’ve spent the last 15 years building startups, products, and partnerships. Studio Anand brings those pieces together for early-stage teams.
I work with founders on product and customer experience, how to get those first partners to say yes, and how to turn early wins into a repeatable growth strategy.
I also bring the perspective of building two venture-backed companies, going through four accelerators, working with Fortune 500 companies, and learning from both the wins and the many failures.
The founder journey
I’ve been a solo founder twice. I know what it’s like to learn the business as you go, fill whatever role needs you that day, and try to find the right people to bring in early. I often wished I had someone to think things through with and take on the work I couldn’t carry alone.
That’s where I can help founders. A co-founder-level colleague to talk openly with, work through decisions, and help where the team needs it most.
Concept through launch
I obsess over customer discovery and the user experience. What do customers need, and what would make their experience better? Those questions guide how I design key workflows and help teams decide where AI can be useful.
I’ve managed international design and engineering teams across the product lifecycle, from idea through launch. I work through design decisions, technical tradeoffs, and development with the team to get the product built.
Both sides of the table
I’ve been the startup selling and the startup buying, with partnership experience that includes Amazon, Starbucks, and tech companies. My work covers the go-to-market plan, winning the first partners, and getting agreements and implementation right.
Customer success, feedback, and exceptional hospitality are part of the follow-through. We learn what customers will pay for, deliver on it, and repeat until the data shows a pattern of success.
CEO, Make It Now
